Midnight Circus in the Parks
Although Midnight Circus was celebrated among the international circus circuit, it wasn't a household name locally in Chicago, where it tours each year in effort to fundraise and rebuild public parks. Enter Grimaldi Public Relations. Over the last few years, through strategic earned media placements, GPR has helped the Midnight Circus build a strong brand reputation. Now, when the annual Midnight Circus pitches its Little Big Top Tent, they play to sold-out only shows.