Midnight Circus in the Parks
Although Midnight Circus was celebrated among the international circus circuit, it wasn't a household name locally in Chicago, where it tours each year in effort to fundraise and rebuild public parks. Enter Grimaldi Public Relations. Over the last few years, through strategic earned media placements, GPR has helped the Midnight Circus build a strong brand reputation. Now, when the annual Midnight Circus pitches its Little Big Top Tent, they play to sold-out only shows.
We continued to share the story of the circus with a wide-audience by securing coverage from the biggest national shows such as NBC’s Today.
We secured feature articles in national entertainment publications like People magazine in an effort to convey the circus’ unique, wide-reaching appeal.
We increased ticket sales and demonstrated the circus’ commitment to the community by securing coverage on local TV stations like FOX.
In an effort to tell the whole story of the circus, we secured multi-page cover stories such as this one in Illinois Meetings + Events magazine.