
While Midnight Circus was a hit on the international circuit, it wasn’t a household name in Chicago, where it raises funds to revitalize public parks. That’s where Grimaldi Public Relations came in. Through strategic media placements, we helped build the Midnight Circus’s local brand, turning it into a must-see event. Each year since, when the Little Big Top Tent went up, it was a sell-out sensation.

We continued to share the story of the circus with a wide-audience by securing coverage from the biggest national shows such as NBC’s Today.

We secured feature articles in national entertainment publications like People magazine in an effort to convey the circus’ unique, wide-reaching appeal.

We increased ticket sales and demonstrated the circus’ commitment to the community by securing coverage on local TV stations like FOX.

In an effort to tell the whole story of the circus, we secured multi-page cover stories such as this one in Illinois Meetings + Events magazine.