4 Star Restaurant Group
Grimaldi Public Relations was tasked with generating customer awareness for one of the fastest-growing restaurant groups in Chicago. 4 Star owns and operates several restaurants, including Smoke Daddy, Crosby's Kitchen, Dunlay's, Frasca, D.O.C Wine Bar, Remington's, The Windsor, Ella Elli and Tuco and Blondie. By starting with a hyperlocal PR approach that eventually grew to regional focus, GPR helped 4 Star restaurants become some of the most well-known and frequently visited restaurants in Chicagoland.
One of our strategies for raising customer awareness among 4 Star’s different restaurants was to secure coverage on local and national TV news and entertainment shows like Chicago’s popular Check Please! on WTTW.
We created a strong brand identity for 4 Star Restaurant Group by securing stories for ownership in business, trade and local food & dining publications like Dining Out magazine.
Another way we drove attention to 4 Star was to secure coverage in columns that touted their innovative interior designs like Crain’s annual Best Private Dining Room issue.
We frequently invited key editors, writers and influencers to dine and write reviews about their experiences at 4 Star restaurants such as this one from Splash magazine.