4 Star Restaurant Group
Grimaldi Public Relations was brought in to amplify awareness for one of Chicago’s fastest-growing restaurant groups, 4 Star. With a portfolio that includes favorites like Smoke Daddy, Crosby's Kitchen, Dunlay's, and Ella Elli, we kicked off with a hyperlocal PR strategy that quickly scaled to regional impact. The result? 4 Star restaurants became some of the most iconic and frequented spots in Chicagoland.
One of our strategies for raising customer awareness among 4 Star’s different restaurants was to secure coverage on local and national TV news and entertainment shows like Chicago’s popular Check Please! on WTTW.
We created a strong brand identity for 4 Star Restaurant Group by securing stories for ownership in business, trade and local food & dining publications like Dining Out magazine.
Another way we drove attention to 4 Star was to secure coverage in columns that touted their innovative interior designs like Crain’s annual Best Private Dining Room issue.
We frequently invited key editors, writers and influencers to dine and write reviews about their experiences at 4 Star restaurants such as this one from Splash magazine.