Hilton Chicago/Oak Brook Hills Resort & Conference Center
After multiple changes of ownership and years of PR neglect, Grimaldi Public Relations was hired by the Hilton Chicago/Oak Brook Hills Resort & Conference Center to establish a new identity and reputation. GPR instilled a multi-faceted campaign, helping the hotel reinvent itself as the "Hidden Gem of the Chicago Suburbs" and ultimately one of the leading Midwestern full-service resorts and conference centers.
As a way to gain more exposure to the local business lunch and dinner demo, we secured feature articles for the hotel’s restaurants in Chicago’s top business publications such as Crain’s.
Among the many prime TV spots we secured as a way to emphasize the hotel’s vibrant culture was ABC Chicago anchoring the city’s top-rated New Year’s Eve show live from the ballroom.
In addition to helping conceptualize the hotel’s popular Father’s Day event for dapper dads, we secured multiple cover stories in local publications like Hinsdale Living to boost ticket sales.
We turned the hotel’s Executive Chef into a rockstar by leveraging his unique talents as a Beekeeper Chef to gain massive editorial coverage – from national publications to local ones like Hinsdale magazine.