After the Great Recession hit Long Grove, Illinois, the Historic Downtown Long Grove Business Association turned to Grimaldi Public Relations to reignite consumer interest and boost retail sales. Through strategic, high-impact publicity on both local and national levels, GPR helped put Long Grove back on the map—driving tourism, increasing retail sales, and generating buzz for the born again destination town.
In an effort to show that downtown Long Grove hosts the most entertaining festivals around, we secured high profile promo segments on networks like ABC 7 Chicago.
One of our objectives was to generate more visibility and foot traffic for Long Grove businesses, so we secured editorial stories for them in local outlets like Daily Herald.
In order to draw more awareness to downtown Long Grove’s commercial revitalization, GPR set up feature articles on the subject in local and regional outlets.
To draw more tourism to Long Grove, we built a campaign around its historic bridge, which resulted in national headlines and feature articles like this one in Chicago Tribune.