Historic Downtown Long Grove Business Association
After the suburb of Long Grove, Illinois was hit hard by the Great Recession, the Historic Downtown Long Grove Business Association hired Grimaldi Public Relations to help drive more consumer interest and retail sales to its commercial downtown. By generating high-profile, positive publicity opportunities both locally and nationally, GPR has put downtown Long Grove back on the map -- helping lead to more tourism, higher retail sales, and even increased occupancy rates.
In an effort to show that downtown Long Grove hosts the most entertaining festivals around, we secured high profile promo segments on networks like ABC 7 Chicago.
One of our objectives was to generate more visibility and foot traffic for Long Grove businesses, so we secured editorial stories for them in local outlets like Daily Herald.
In order to draw more awareness to downtown Long Grove’s commercial revitalization, GPR set up feature articles on the subject in local and regional outlets.
To draw more tourism to Long Grove, we built a campaign around its historic bridge, which resulted in national headlines and feature articles like this one in Chicago Tribune.