After pouring several millions into a state-of-the-art renovation at the Holiday Inn Dayton Fairborn, ownership was tasked with letting the public know about the turnaround and sparking interest to visit. Grimaldi Public Relations was retained to bring attention to the revitalized space, and did so by maximizing exposure in both trade and consumer news outlets. As such, not only has the hotel since become one of the go-to crown jewels in the Dayton market for group, business, and leisure travel, but it also has become a community gathering place.
As a means of promoting the hotel’s cutting-edge new design, we secured stories in key trade outlets like Lodging magazine.
As another means of promoting the hotel’s cutting-edge new design, we generated headline coverage in top local outlets like Dayton Daily News.
We built a brand personality and identity for the hotel restaurant among locals and travelers by securing inclusion in key dining columns like Dayton Business Journal.
To demonstrate the hotel's philanthropic commitment to the community, we secured press coverage in top regional outlets like Dayton Daily News.