
Grimaldi Public Relations was brought in to craft Hotel Chicago West Loop's personality and capture press attention. We introduced an innovative "art hotel" concept, transforming public spaces into dynamic galleries with permanent installations, rotating exhibits, and a groundbreaking graffiti mural program in guest rooms. Today, the hotel attracts nationwide media coverage and operates at full capacity.

As a second means of promoting the hotels unique art focus to a wide national audience, we secured inclusion on national cable mediums like Travel Channel.

After conceptualizing a Street Mural exhibit at the hotel, we secured highly visible feature articles in national magazines like Midwest Living.

As a third way of generating buzz for the hotel’s art, we secured lifestyle coverage in the biggest local consumer outlets such as Chicago Tribune.